Cat Lopez, founder of Reaching & Rooted, is a master artisan in the publishing and marketing realm, guiding emerging authors and entrepreneurs to achieve their publishing and business process goals using her distinct approach to publishing and marketing operations (re: “Process Publishing™”). With a portfolio that includes publishing 40+ debut authors and spearheading multi-million dollar marketing campaigns for titans like Fidelity Investments, Coca-Cola, Neiman Marcus, and NVIDIA, Cat's expertise spans almost two decades.